By James Scott/ DEC 8, 2022
Twitter plans to charge $11 monthly for a Twitter Blue subscription on the iPhone to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. Twitter Blue will be priced at $7 per month on the web.
Before Twitter Blue was paused, Twitter charged $7.99 for a subscription, but the pricing will change before it relaunches
According to The Information, some employees have been briefed on the new pricing. However, Twitter CEO Elon Musk is known for making snap decisions, so it still needs to be clear if plans could change.
The higher price point on the iPhone will allow Twitter to provide Apple with its 30 percent cut of in-app purchase proceeds without significantly cutting into Twitter's bottom line.
The pricing difference will likely encourage most customers to subscribe on the web, allowing Twitter to avoid in-app purchase fees.
Other companies like Spotify have in the past charged higher prices on the iPhone than on the web, but this often leads to confusion for consumers who do not understand why the prices are different on a device-to-device basis.
Apple does not have an issue with companies charging more for app subscriptions than on the web.