Apple Has Removed the Option Of Gift Wrapping With Their 'Signature' Ribbon Box

[{"selector":"#anim-254c58aa-a43c-4bf0-b54b-60373e8967ca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.858044689430285%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] BY JAMES SCOTT/ JULY 15, 2023 Learn more

[{"selector":"#anim-083021c9-59ec-49bf-8eb6-3be3827f52d8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.909791680427949%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple has discontinued its gift-wrapping service for online orders in the United States, Canada, the United Kingdom, Germany, Singapore, Australia, New Zealand, and several other countries where customers previously had the choice to purchase it. Apple

[{"selector":"#anim-2517a639-3fa3-4e14-946a-3e394d250500 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.909791680427949%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] This week, references to gift wrapping were deleted from Apple's website, and it now appears customers no longer have the choice to select it when checking out. Apple

[{"selector":"#anim-f276146d-67b2-4559-bed3-ecd0caee4b2b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.909791680427949%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The present was presented in a white box with a red ribbon and a greeting card with an empty space for a personal message. This was the "signature" presentation. The choice might be made for an additional fee. Apple

[{"selector":"#anim-f38fcb9d-239a-4965-aced-470c7c52ab81 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.909791680427949%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] However, there were occasions when it was offered at no cost as part of special limited-time promotions. Apple

[{"selector":"#anim-a454ec89-d348-49b7-914f-f9aadca27735 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.909791680427949%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple has also removed the option for customers to write a gift note on the packing slip included with their order. Apple

[{"selector":"#anim-34f708f2-dea6-44c8-ab15-84b76083bcf6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.909791680427949%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple continues to provide free personalized engraving for some of its goods, including iPads, AirPods, Beats headphones, the AirTag, and Apple Pencils up to the second generation. Apple

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