By James Scout/ Nov 26, 2022
EA has apologized via the Need for Speed Twitter account for insulting its fans after one insult from the account seemingly went too far after it called someone a "milkshake brain."
Need For Speed
The Twitter account has been advertising Need for Speed Unbound in a "Wendy's-style" these past couple of months, aiming to be more on edge than other companies.
Need For Speed
The person behind the account was seemingly doing a good job. Still, some comments yesterday took things a little too far for some fans.
Need For Speed
Quote retweets of the account calling someone a "milkshake brain" circulated online, with people criticizing the choice of words.
Need For Speed
"We admit we got a bit caught up in the hype for launch, and some of our recent social media replies crossed the line," read EA's apology from the Need for Speed account. We apologize to any fans we may have offended. We'll perform better. Next week, I'll see you here.
Need For Speed
It's not entirely clear why EA used the Wendy-like method of engaging with fans, but it's likely because it's more "on-brand" with Need for Speed Unbound.
Need For Speed