YouTube is increasing the intensity of its obtrusive ambient mode

[{"selector":"#anim-24608310-85a0-4ee4-9a85-105660854bc5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.159190926475304%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] BY JAMES SCOTT/ DEC 23, 2022 Learn more

[{"selector":"#anim-42cb8c7b-1de2-471d-90ac-cc5eaf4e4e09 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] YouTube's ambient mode is one of those features that no one asked for, but Google gave us anyway. YouTube

[{"selector":"#anim-b0f307a1-e479-468c-b258-045c24fae7c0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Despite the controversial response to the introduction of ambient mode in October of last year, YouTube recently began experimenting with adding ambient mode to its full-screen video player. YouTube

[{"selector":"#anim-22ac563a-8ef3-459a-8ab2-612cd2ff6ec8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Ambient mode, contrary to what some may think, is not a significant UI change. Instead, it works to complement YouTube's new rounded video player. YouTube

[{"selector":"#anim-7376b684-6623-4e15-88cf-445b97fb3a47 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] To better understand what ambient mode is, it can be likened to the LED backlights that can be purchased for the back of a TV. Like these backlights, the effect of ambient mode mirrors whatever is on your screen by illuminating a glow around the video window. YouTube

[{"selector":"#anim-82cc85f3-d64e-48dd-b569-bf128e4f34e4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] However, while Google designed ambient mode with the purpose of enhancing user immersion, it can sometimes be distracting. YouTube

[{"selector":"#anim-7f07051d-3bfe-4dd7-ae4c-cc9893348656 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] It's a bit paradoxical to refer to a feature inside YouTube as distracting, given that YouTube itself is already a platform that can be highly engaging and addictive. YouTube

[{"selector":"#anim-ac69aab7-8bb8-4c26-a573-a822f8b6dd9c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.76738638820603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] For Android users who were not fans of the previous implementation of ambient mode, the effects on their devices were almost nonexistent. However, recent changes made by YouTube have made ambient mode much more vibrant and noticeable on Androids. YouTube

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